Promotional giveaways are, in essence, given free!
They are distributed by organizations to potential customers, prospective sales leads and others who will help support their advertising efforts. Common distribution venues and means include: trade shows, expos and promotional events. One reason why they are so popular is that they are relatively inexpensive compared to other advertising media, and can be used repeatedly by the recipient. One reason that giveaways are so popular is because they are easily memorable. Any time someone is reminded of an offer or a company, they remember it and are more likely to continue to use it or react to similar offers in the future.
Promotional giveaways provide marketers with one of the best ways to build brand awareness. Giving away free products is a great way for organizations to boost their reputation, get their name out there and raise their profile. Additionally, they create a sense of indebtedness to the company giving them out the goods. Brand recognition is important to succeeding in today’s marketplace. Many consumers are turned off by companies that ask them to do something for free, or promise that their product is free but then try to charge them after the fact. When consumers get the sense that something is free but will require them to pay later, they are much less likely to take it up on the promise.
Giving away promotional products helps to raise awareness about the brand
Promotional giveaways come in a variety of forms including; mugs, pens, magnets, t-shirts, bags, clothing and much more, While simultaneously creating new awareness about the brand through the participation of the people who receive the giveaway items. For example, if you are offering a free annual maintenance service to a local plumber, you will want to add this information to the magnet and t-shirt that you distribute. The local plumber will likely have many friends and family members that could use your services and once he or she has received his or her free item, they will surely tell others about the great service you provide. Through the distribution of your supplies, you have just created a new client for your business and increased the potential for repeat business in the future.
One great way to increase the exposure of your brand and services is to offer a promotional giveaway. Your giveaway gifts can be anything that you want to include as prizes, but it should be something that is eye-catching. One very effective way to make your giveaway items more appealing is to add a logo or slogan to it. Eye-catching giveaways make great prizes and will help to increase the number of people who see your brand and will most likely be among those that will be interested in trying your products or services. In order to receive the most from your giveaway, you should also give them enough time to pass these prizes around. You do not want to give away your giveaway before they are of any use to the person that receives them, because that defeats the purpose of giving the contest in the first place.
One way to choose which promotional products to use is to consider the interest of your customer
When it comes to choosing which giveaways you are going to give away, you have plenty of choices. If the person receiving your giveaway is a teenager who is interested in technology or electronics, you might want to consider providing him or her with an iPod or some other kind of mp3 player. For someone who works in a technical field, you may choose sewing machines, workbench tools, or other types of industrial supplies. There are tons of different kinds of promotional products out there so you will be sure to find one that fits into your recipients’ interests.
Another great idea for promotional giveaways would be to offer consumers a bag or small refrigerator-shaped container that contains either your printed logo or a message encouraging them to return to your company. Sticky notes are another great item to use for promo giveaways because they are something that everyone uses on a regular basis and can easily be transferred from one place to another. With sticky notes, you can not only offer your company logo and message, but you can also provide a little incentive like a discount on your next purchase or a coupon for your employees.